OpenX Tips

A minor update to Tip #29: Understand companion positioning has just been posted, as it looks like there will be an update to the way that companion positioning will work in OpenX 2.8.2. See the post for details.

Meanwhile, speaking of OpenX 2.8.2, it would see that there is now only one remaining unresolved issue in OpenX’s issue tracking system for this release! Hopefully, that means that OpenX 2.8.2 is just around the corner…

It’s great to see one of the larger players in the advertising space going after alleged malvertisers. Apart from being something that is terrible for web users, it can also be a major hassle for publishers.

If you’ve ever suffered from malvertising on your site, often through no fault of your own, you will know what a devastating effect this can have on your site’s reputation.

Via: Mike on Ads.

Two days ago, Google announced the DoubleClick Ad Exchange, a system for advertisers to buy inventory from publishers.

It would seem that the product is aimed mainly at large advertisers and advertising networks on one hand, and large publishers on the other. As a result, it would seem that for most OpenX users, this announcement will have little immediate relevance, although the exchange does support smaller advertisers through AdWords and smaller publishers through AdSense, which hopefully means that at the very least, OpenX users will be able to obtain higher levels of income from their AdSense banners.

Ultimately, though, Google’s announcement is welcome news for OpenX users as it seems to confirm that online advertising is slowly moving towards an open exchange market, where smaller publishers will be able to participate in online exchanges, like the OpenX Market, which will allow advertisers to more easily access obtain the most useful inventory for them, which should translate into higher earnings for publishers.

Greg Rickaby has a great post up showing how to create banners with delivery limitations on his site. Go check it out if you want to see a real-live demo of how to perform site segmentation using delivery limitations!

Great news for OpenX users — support for sending any unsold inventory to the OpenX Market, so that it will fill the inventory for you (as opposed to the current competition based system) has just been announced for delivery in (roughly) mid-November 2009. You can see details in the roadmap.

Now all the community needs is for OpenX 2.8.2 to be released!