OpenX Tips

A bit of a general advertising world news round-up this week — don’t worry, The Guru has a couple of OpenX tip posts lined up for the next few weeks!

Yahoo!’s ad network getting some bad press for malvertising

Yahoo!’s Right Media has had some bad press lately for being one of the ad networks most guilty of serving up malware on publisher sites — and especially for past comments that this is somehow the publisher’s fault!

… while Google appears to be trying to do something about it

Meanwhile, Google has been getting some good press for its anti-malvertising site, which includes some tips for publishers on how to try to avoid displaying malvertising on your site.

Google moves into retargeting

Retargeting has been covered on OpenX Tips before, and to prove that this is not just a fancy tool that no-one is really using, Google are now offering retargeting on their AdWords campaigns. Are you thinking about how you can run retargeting on your advertisers campaigns yet?

Advertising spend on the up

Finally, some good news to finish up with! Apparently online advertising spend is on the up again, after a bit of a dip.

It’s great to see one of the larger players in the advertising space going after alleged malvertisers. Apart from being something that is terrible for web users, it can also be a major hassle for publishers.

If you’ve ever suffered from malvertising on your site, often through no fault of your own, you will know what a devastating effect this can have on your site’s reputation.

Via: Mike on Ads.