Comments on: Tip #41: Conversion tracking http://www.openxtips.com/2010/03/tip-41-conversion-tracking/ Your weekly dose of OpenX goodness... Wed, 19 May 2010 20:36:41 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: theguru http://www.openxtips.com/2010/03/tip-41-conversion-tracking/comment-page-1/#comment-1958 theguru Sat, 08 May 2010 07:50:13 +0000 http://www.openxtips.com/?p=1250#comment-1958 Hi Keil, No, I mean what I wrote. Imagine that you are offered a campaign that pays $0.01 CPM. If you ran that campaign and delivered 10 million impressions, then you would be paid $100.00, guaranteed. However, if you were offered a CPA campaign, which pays you $20.00 per conversion, and you ran that campaign and delivered 10 million impression, there there is a chance that you might only get 2 conversions, in which case you would earn $40.00. In this case, assuming that both campaigns were on offer, if you ran the CPA campaign, you would have made an effective loss of $60.00! So, it's important that if you are going to run CPA campaigns that you monitor the performance of the campaigns closely, to ensure that you are not losing out on earnings that you could be making by running other, lower risk campaigns. Hi Keil,

No, I mean what I wrote.

Imagine that you are offered a campaign that pays $0.01 CPM. If you ran that campaign and delivered 10 million impressions, then you would be paid $100.00, guaranteed.

However, if you were offered a CPA campaign, which pays you $20.00 per conversion, and you ran that campaign and delivered 10 million impression, there there is a chance that you might only get 2 conversions, in which case you would earn $40.00.

In this case, assuming that both campaigns were on offer, if you ran the CPA campaign, you would have made an effective loss of $60.00!

So, it’s important that if you are going to run CPA campaigns that you monitor the performance of the campaigns closely, to ensure that you are not losing out on earnings that you could be making by running other, lower risk campaigns.

]]> By: Keil http://www.openxtips.com/2010/03/tip-41-conversion-tracking/comment-page-1/#comment-1956 Keil Sat, 08 May 2010 00:37:53 +0000 http://www.openxtips.com/?p=1250#comment-1956 I think there is a typo in this document: "As you can imagine, there’s a risk with running a CPA campaign...." I think you meant : "As you can imagine, there’s a risk with running a CPM campaign...." I think there is a typo in this document:
“As you can imagine, there’s a risk with running a CPA campaign….”
I think you meant :
“As you can imagine, there’s a risk with running a CPM campaign….”

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