OpenX Tips

Really important news for OpenX Hosted users, as OpenX today announce an update made to OpenX Hosted last week that potentially impacts user’s specifically set banner delivery weights.

As you know, campaign and banner weights are an important part of the OpenX delivery process, as they define how often different campaigns and banners will be displayed in relation to other campaigns and banners.

In this announcement in the OpenX forums, OpenX have announced that when a campaign has all banners set with the default weight of 1, instead of delivering all of the banners in the campaign an approximately equal number of times, OpenX Hosted will now automatically decide how many times each banner should be delivered.

This is great news, if you want this type of functionality — the ability to let OpenX decide which banners should be delivered to optimize performance of your campaigns is a long awaited feature. However, all OpenX Hosted users should be aware that this change would appear to have gone live, and will affect anyone who has set up their campaigns with all banners having the default weights of 1, even if you don’t actually want this feature enabled, and you would prefer that all of your banners in a campaign are delivered an equal number of times.

You can see The Guru’s follow up thread to OpenX on the forums, where, hopefully, the OpenX team will follow up on this change in default behavior…