Comments on: Tip #37: Read the OpenX “Direct Ad Selling Practices” study http://www.openxtips.com/2009/11/tip-37-read-the-openx-direct-ad-selling-practices-study/ Your weekly dose of OpenX goodness... Wed, 19 May 2010 20:36:41 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: OutsourcedMyLife.com http://www.openxtips.com/2009/11/tip-37-read-the-openx-direct-ad-selling-practices-study/comment-page-1/#comment-1572 OutsourcedMyLife.com Wed, 23 Dec 2009 23:56:57 +0000 http://www.openxtips.com/?p=1146#comment-1572 I've been selling my ads directly for a while and enjoy cutting out the middle-men. One thing I want to do is go after the "long-tail" of my potential advertisers... the ones that have a monthly budget of 1/10 of my larger direct deals. These advertisers aren't really worth it for me to set them all up manually so I'm looking for a solution to do more of a self-service model. I'm pretty much open to anything at this point... openX (hosted or not) google ad manager, whatever. Any ideas on solutions to accommodate all these "long-tail" advertisers without creating a ton of busy work for myself? I’ve been selling my ads directly for a while and enjoy cutting out the middle-men.

One thing I want to do is go after the “long-tail” of my potential advertisers… the ones that have a monthly budget of 1/10 of my larger direct deals.

These advertisers aren’t really worth it for me to set them all up manually so I’m looking for a solution to do more of a self-service model.

I’m pretty much open to anything at this point… openX (hosted or not) google ad manager, whatever.

Any ideas on solutions to accommodate all these “long-tail” advertisers without creating a ton of busy work for myself?

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