<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
		>
<channel>
	<title>Comments on: Tip #15: Site segmentation and zone hierarchies</title>
	<atom:link href="http://www.openxtips.com/2009/06/tip-15-site-segmentation-and-zone-hierarchies/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.openxtips.com/2009/06/tip-15-site-segmentation-and-zone-hierarchies/</link>
	<description>Your weekly dose of OpenX goodness...</description>
	<lastBuildDate>Wed, 19 May 2010 20:36:41 +0000</lastBuildDate>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.0.1</generator>
	<item>
		<title>By: theguru</title>
		<link>http://www.openxtips.com/2009/06/tip-15-site-segmentation-and-zone-hierarchies/comment-page-1/#comment-1966</link>
		<dc:creator>theguru</dc:creator>
		<pubDate>Wed, 19 May 2010 20:36:41 +0000</pubDate>
		<guid isPermaLink="false">http://www.openxtips.com/?p=514#comment-1966</guid>
		<description>Hi DW,

I would definitely move to zone-chaining. As you are finding out, having highly targeted contract campaigns in OpenX can cause major issues for the maintenance engine; if you hit this problem, chained zones is the only way I have come across to improve the situation.

I hope this helps!</description>
		<content:encoded><![CDATA[<p>Hi DW,</p>
<p>I would definitely move to zone-chaining. As you are finding out, having highly targeted contract campaigns in OpenX can cause major issues for the maintenance engine; if you hit this problem, chained zones is the only way I have come across to improve the situation.</p>
<p>I hope this helps!</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Danny Watts</title>
		<link>http://www.openxtips.com/2009/06/tip-15-site-segmentation-and-zone-hierarchies/comment-page-1/#comment-1965</link>
		<dc:creator>Danny Watts</dc:creator>
		<pubDate>Wed, 19 May 2010 16:07:32 +0000</pubDate>
		<guid isPermaLink="false">http://www.openxtips.com/?p=514#comment-1965</guid>
		<description>Great article!  I never thought of using zone chaining to create hierarchical targeting.

Given the size of most of our sites and advertiser needs for various combinations of targeting we&#039;ve gone with the delivery limitation approach.  Unfortunately, though, it does cause prioritization issues for the engine.

To solve the problem, we tried this (copying the same creative into three banners under each individual campaign): 1 - hyper-tarted (weight 3), 2 - semi-targeted (weight 2) and 3 - run of site (weight 3).

Unfortunately this broke the system.  I think it had to do with using the same creative but still haven&#039;t figured that out.  OpenX seems to generate unique filenames off the contents of the actual files (MD5&#039;s I guess?).  So we would have to change the file to fix this which isn&#039;t really manageable.

Any suggestions for my problem?  Should I switch to zones and chain them?  Is there a way to prioritize delivery limitations that I don&#039;t know about?

Thanks in advance!

DW</description>
		<content:encoded><![CDATA[<p>Great article!  I never thought of using zone chaining to create hierarchical targeting.</p>
<p>Given the size of most of our sites and advertiser needs for various combinations of targeting we&#8217;ve gone with the delivery limitation approach.  Unfortunately, though, it does cause prioritization issues for the engine.</p>
<p>To solve the problem, we tried this (copying the same creative into three banners under each individual campaign): 1 &#8211; hyper-tarted (weight 3), 2 &#8211; semi-targeted (weight 2) and 3 &#8211; run of site (weight 3).</p>
<p>Unfortunately this broke the system.  I think it had to do with using the same creative but still haven&#8217;t figured that out.  OpenX seems to generate unique filenames off the contents of the actual files (MD5&#8242;s I guess?).  So we would have to change the file to fix this which isn&#8217;t really manageable.</p>
<p>Any suggestions for my problem?  Should I switch to zones and chain them?  Is there a way to prioritize delivery limitations that I don&#8217;t know about?</p>
<p>Thanks in advance!</p>
<p>DW</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: thaddeusmt</title>
		<link>http://www.openxtips.com/2009/06/tip-15-site-segmentation-and-zone-hierarchies/comment-page-1/#comment-1753</link>
		<dc:creator>thaddeusmt</dc:creator>
		<pubDate>Mon, 22 Mar 2010 23:11:02 +0000</pubDate>
		<guid isPermaLink="false">http://www.openxtips.com/?p=514#comment-1753</guid>
		<description>Great article! I wish I had found and read this earlier this week! The whole site is great actually, one of the best resources I&#039;ve found for OpenX.</description>
		<content:encoded><![CDATA[<p>Great article! I wish I had found and read this earlier this week! The whole site is great actually, one of the best resources I&#8217;ve found for OpenX.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: theguru</title>
		<link>http://www.openxtips.com/2009/06/tip-15-site-segmentation-and-zone-hierarchies/comment-page-1/#comment-961</link>
		<dc:creator>theguru</dc:creator>
		<pubDate>Wed, 10 Jun 2009 13:35:11 +0000</pubDate>
		<guid isPermaLink="false">http://www.openxtips.com/?p=514#comment-961</guid>
		<description>No worries Tabrez, I hope I managed to answer your questions! :)</description>
		<content:encoded><![CDATA[<p>No worries Tabrez, I hope I managed to answer your questions! <img src='http://www.openxtips.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Tabrez</title>
		<link>http://www.openxtips.com/2009/06/tip-15-site-segmentation-and-zone-hierarchies/comment-page-1/#comment-960</link>
		<dc:creator>Tabrez</dc:creator>
		<pubDate>Wed, 10 Jun 2009 13:30:54 +0000</pubDate>
		<guid isPermaLink="false">http://www.openxtips.com/?p=514#comment-960</guid>
		<description>Thank you again for your great explanation! It&#039;s very much appreciated!</description>
		<content:encoded><![CDATA[<p>Thank you again for your great explanation! It&#8217;s very much appreciated!</p>
]]></content:encoded>
	</item>
</channel>
</rss>
