Tip #10: Always have a “guaranteed delivery” remnant banner
The last thing you want on your website is a “blank” banner. Not only might it make your website look “wrong”, it also means that you are not making any money!
If you understand the OpenX ad server banner delivery process, then you will be able to appreciate that the last place OpenX looks for a banner to deliver when all else fails is in any Remnant campaigns linked to your zone1.
As a result, unless you have your zone set up to be chained to another zone in the event that no banner can be displayed, The Guru recommends that you always have at least one banner from a Remnant camapaign in your zone with no delivery limitations or capping applied, so that if all else fails, this banner is guaranteed to be able to deliver, and save you from the embarassing situation of having a “blank” banner showing.
- If you don’t count the default banner, of course, but this is a somewhat limited fall-back type, as it only supports a single image banner — you would not be able to use the banner tag from an ad network as the default banner, for example, as these generally come in the form of an HTML tag. [↩]
We are using ECPM to prioritize remnant inventory so is it possible to have a “guaranteed delivery” remnant banner with this configuration?
Hi Keith,
Absolutely — eCPM prioritization is just a different way of selecting which banner to show from the list of banners that can possibly be shown to the user. If you have at least one banner with no delivery limitations and no delivery capping linked to every zone, OpenX will always be able to deliver this banner, and so it should deliver this banner when no other banners can be delivered, regardless of if you are using the default “Remnant Campaign” option, or eCPM prioritization.
Do you know if anyone at Openx is working on the current “blank ad” problems that everyone seems to be having? The forum is full of people with problems and no one is helping.
Thanks.
Hi Steve,
Unfortunately, I don’t. I have posted follow up messages on many forum posts, but OpenX don’t often response.
[...] 由于有很多可能的投放限制或者频次限制导致广告无法显示，确认在广告位上有对应至少一个肯定可以投放的广告，来确认这个广告是否可以显示，而其他广告都不行。 [...]