Comments on: Tip #8: Understand the banner delivery process

By: openxchina

openxchina — Tue, 02 Mar 2010 01:24:11 +0000

See Chinese version in OpenXChina.org

By: 理解OpenX的广告投放逻辑 » OpenX中文研究

理解OpenX的广告投放逻辑 » OpenX中文研究 — Mon, 01 Mar 2010 10:24:11 +0000

[...] 英文原文地址：http://www.openxtips.com/2009/04/tip-8-understand-the-banner-delivery-process/ [...]

By: theguru

theguru — Sun, 25 Oct 2009 13:22:07 +0000

Hi Mor,

I think in this case, you will need to split your banners into different campaigns to achieve the different percentages of zone inventory you require.

By: Mor Shoval

Mor Shoval — Sat, 17 Oct 2009 07:30:02 +0000

The new Probability technique is a bit tricky, and i can’t understand how to use it for my needs.

let’s say i have two campaigns, campaign A and campaign B – both have a banner (468A and 468B) that run on the same zone – Zone 468.

But campaign A also has a banner (728A) that runs on another zone – Zone 728, with anothr banner (728C) from another campaign – campaign C.

And campaign B also has another banner (250B) that runs on another zone – Zone 250, with anothr banner from campaign C – 250C.

all the campaigns are Remnant campaigns.

now, i want that:
on Zone 468 banner 468A will have 66% of the impressions and banner 468B will have 33%.
on Zone 728 both banners (728A and 728C) will have 50%.
on Zone 250 both banners (250B and 250C) will have 50%.

At the previous system, all i needed to do is to set all weights (banners and campaigns) to 1, beside banner 468A – that will get weight of 2.
Simple.

In 2.8.1 i need to… well i don’t know what i need to do.
If i increase campaign A weight, i will need to increase campaign C weight, and then campaign B – and we did nothing…

So, what should i do?

By: theguru

theguru — Sat, 22 Aug 2009 16:00:33 +0000

You are correct — using eCPM changes the way that the banner selection process works. However, I have to confess that, to date, none of the clients I have worked with have really used this feature, and it’s not been on the top of my list of things to investigate, so, I do not feel that I can really comment about how the eCPM feature works in the real world! I’ve seen some reports on the OpenX forums that it’s somewhat buggy, too, so my plan was to wait for a few more releases of OpenX before testing it out.

If anyone has any actual experience of the feature in the real world, it would certainly be great to hear about it!

By: Keith

Keith — Fri, 21 Aug 2009 21:17:24 +0000

Great post – really helpful. Thank you.

Question is, when using ECPM prioritization doesn’t this change pretty significantly? It would be great to hear your thoughts/comments on how OpenX handles this kind of yield based management in the real world (beyond just their documentation).