Tip #4: Synchronize your clocks
It doesn’t matter if you are running OpenX on a single server, or if you are running OpenX on 20 (or more!) servers. Either way, you probably want the statistics collected and displayed by OpenX to be as accurate as they possibly can be.
One very simple thing that you can do to help ensure your statistics are accurate is to ensure that on all servers where you run OpenX, you have correctly configured the system time and timezone, and that you are running a tool to ensure that your clock is synchronized with a master time source. (Clock synchronization is clearly important when running OpenX across a number of servers, but it certainly doesn’t hurt on a single server setup either!)
This is something that is very easy to do, both for Linux and Windows systems, and yet is something which The Guru very rarely sees set up. Why not update your OpenX servers today?